In our first week on the road we shot a 5 min video about how we ate our way up the Yangtze river! We’re thrilled to share it with you! Watch it on Youtube or Youku and let us know what you think!
Episode 1: Eating our way up the Yangtze
I Am Brand New China: Terry Liu
Brand New China is not only about Chinese brands. It’s even more about Chinese people. It’s about the faces behind the brands we travel with, but also those we work with and got to meet over the past years living in China. Amazing and unique individuals (and definitely not the stereotype they-all-look-the-same Chinese) with their own dreams and aspirations.
Therefore we are experimenting with an interview series called ‘I AM Brand New China’. To show those individuals that we believe are representative of a ‘Brand New China’ by being extra-ordinary in their ambition, dreams, humour or simply quirkiness.
We’re excited to talk to these people, and we’re hope you’re excited to read about them, and by doing so learn more about the dreams of Chinese people.
The honour of being the first ‘brand new person’ goes to Terry, who we got to meet while preparing for our trip.
A personal message from the Managing Director of BYD Europe
Day 06 – Chongqing to Chengdu
In Chongqing we were accompanied by Greg, super-cool cameraman from South Africa who flew in to shoot us for a couple of days. Really celebrity style!
Day 05 – Urban and spicy Chongqing!
We have spent a day in the largest urban agglomeration in China, Chongqing. A fascinating city at the convergence of the Yangtze and Jialing rivers with the spiciest chilies, most beautiful woman in China (at least so they say… we agree!) and some amazing driving along the waterfront and across bridges!
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Day 04 – Badong to Chongqing
After a peek into the Three Gorges in Hubei province, we set off to the spiciest city of China = Chongqing! Mouth numbing peppercorns and chili peppers!
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Day 03 – Wuhan to Badong
Eleven hours driving through the Chinese heartland of Hubei province. A mix between one of the great engineering wonders of the world (Three Gorges Dam), incredible mountain scenery, backdoor country roads, endless agriculture lands and surprising cities!
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Day 02 – Wuhan!
Great day in Da Helan’s second hometown: Wuhan! High humidity and soaring heat while roaming the city for stuff that we are missing and need on this epic roadtrip. Amazing friends and wonderful Yangtze Riverfront made this a day to remember!
Day 01 – Shanghai to Wuhan!
And we’re off! Last-minute packing of the car took longer than expected, and we couldn’t get our roof rack on the car (yes, we’re really not that handy with cars). So we departed a day too late so had a bit of a stretch yesterday: we drove from Shanghai to Wuhan in a day, which is 850km. Without problems though, except losing some stickers thanks to the heavy rain (sorry sponsors, we’ll fix it!). Now enjoying our first stop: Wuhan!
Episode 0: A week before departure
We’re stoked to post our first episode of Brand New China, Episode 0: A Week Before Departure. Watch it on Youtube or Youku and let us know what you think!
A huge thanks to Terry, Yiwen and Suz of our video production partner LIKEMIND Media, who helped us tremendously with putting this together. Terry is the motion designer mastermind behind the intro and outro and visual style.